A page for every gown
Google can only show what exists as a page. A catalogue behind one listing gives it one thing to rank; a page per gown gives it a hundred, each one an answer to a search a bride actually makes.
Services
Three ways to work
Every package is scoped for a bridal boutique specifically, and every one includes advanced SEO — the catalogue, the photography pipeline, the booking flow and being found in Google are the work, not the extras.
Essential
For a boutique with no website, or with a one-page card built ten years ago.
- Four to five pages
- A catalogue of up to 30 gowns
- An appointment form
- One language
- Search foundations: page titles, structured data for your city, a sitemap
Signature
For a boutique that wants the site to bring in brides, not just exist.
- Up to 80 gowns with filters by silhouette, neckline, sleeves, fabric and back
- A separate page for every gown
- Two languages
- A booking calendar
- Your own editing panel
- Advanced SEO: a search-ready page for every gown, in both languages
Atelier
For a large range or a group with several locations.
- No limit on gowns or pages
- Up to three languages
- Individual design
- Smart search
- A favourites list a bride can bring to her fitting
- Advanced SEO across every location and every language
How much does it cost?
Usually 30 to 50% below what an agency quotes for comparable work. Not because it is less work: I build one kind of site, so you are not paying for anyone to learn what a bridal boutique is.
It depends on two things: how many gowns are in your catalogue, and which market you are in. A boutique in Munich and a boutique in Timișoara are not the same project.
Tell me about your boutique and I will send you a firm number within two working days. No obligation.
Search
Found by the bride who is searching today
Advanced SEO is part of every package, not an add-on. It is not advertising: nothing here stops working the day a budget runs out.
Your city, in the language search engines read
Address, opening hours, the kind of business you are and the city you serve, written as structured data. It is how a boutique appears for “wedding dresses” and a city name, not only for its own name.
Every language at its own address
Each language gets its own pages and the links that tell Google which version to show to whom, so a bride searching in German is not handed the Romanian site.
Titles written for how brides search
Page titles and descriptions are written, not generated: the words a bride types, in the order she types them. They are also the first sentence she reads about you, before she has clicked anything.
Fast on a phone
Pages are built ahead of time and served as finished files. Speed on mobile is part of how Google ranks, and part of whether a bride waits for the page at all.
Nothing you have already earned is lost
Every old address that had a page is redirected to its new one, so the rankings and saved links a boutique already has carry over instead of starting again from zero.
How it goes
- 01
Audit and a conversation
I go through your site and the sites of boutiques in your city, then send a written report: what works and what is losing you brides. Free, no obligation.
- 02
Structure
We agree which pages the site has and the path a bride takes from the first screen to a booked fitting. At this stage changes are instant and cost nothing.
- 03
Design
You see the first screen and one inner page before a single line of code is written.
- 04
Build
I build on a private address only you can access. You review a working site, not a picture of one.
- 05
Two rounds of revisions
You collect your notes into one list, I work through them. Then once more. Both rounds are included.
- 06
Launch and handover
Domain connected, tested on phone and tablet, all access and source files handed to you. On a video call I show you the editing panel and leave a short written guide.
The subscription
What happens to a website nobody looks after
- Month 1
Everything works. The site is new, brides are booking.
- Month 4
A new collection arrives, 40 gowns. They need photographing, cropping, uploading, describing and tagging. That is 15 to 20 hours nobody in the boutique has. Last season stays online.
- Month 6
A bride finds a gown on the site, drives in for a fitting, and it is no longer in stock. She leaves without buying, and you never hear about it.
- Month 12
The appointment form has quietly stopped sending emails. Nobody noticed, because nobody was checking. There have been no enquiries for three weeks.
- Month 15
The boutique decides the website “does not work” and pays for a new one.
A subscription is not about someone keeping an eye on the site. It is about every new collection reaching it within a week of arriving, instead of in six months or never.
Scope
What I do not do
So there are no misunderstandings:
- I do not build online shops with a cart and checkout. A wedding gown is not bought in one click, and nothing replaces a fitting
- I do not run Google or Meta ads. I can recommend someone who does
- I do not photograph gowns. I work with the images you have
- I do not work with boutiques that have no physical showroom
The questions everyone asks, answered before you have to ask them.
Will brides actually find the new site in Google?
That is what the SEO in every package is for. Every gown gets its own page, your city and hours are marked up the way search engines read them, each language has its own address, and old addresses are redirected so nothing you have already earned is lost. It is not advertising, so it does not stop the day a budget runs out. How fast rankings move depends on your city and on how many boutiques compete there, which is exactly what the free audit looks at before you commit to anything.
Why is it cheaper than an agency?
Usually 30 to 50% below what an agency quotes for comparable work, and not because less goes into it. A general studio starts every bridal project by learning what a boutique is: how collections change, why Saturdays are fittings, what a bride needs from a gown page. I start already knowing, and the catalogue, the booking flow and the photography pipeline are built on work I have already done. You pay for your site, not for someone's education.
Do I own the site when it is finished?
Yes. The code, the content and the domain are yours, and the hosting account is in your name. There is no monthly fee required to keep the site online and no licence to keep paying. If our work together ends, the site carries on exactly as it is.
I already have photographs. Do you re-shoot them?
No. I am not a photographer, and your gowns have already been shot properly. I take the originals you have and put them through the pipeline: named, cropped, cut into three widths and two formats. If a gown is missing shots I tell you which, so your photographer knows exactly what to add.
What happens to my current address and my search results?
The site keeps the same domain. Every old address that had a page gets redirected to its new one, so links a bride saved last year still open. Nothing is left to expire quietly.
Can I change the wording myself afterwards?
Yes. At handover I set up an editing panel and show you how to use it. Adding a gown takes about two minutes, from your phone; texts, prices and opening hours work the same way. What stays protected is the design, the page structure and the layout — you cannot break those by accident, and that is deliberate. Structural changes, a new section or a new kind of page, come back to me.
How much of this is my time?
Two of the six steps. You answer the audit, and you read the copy before it goes live. The photography pipeline and the build do not need you, and I do not send weekly status calls to prove I am working.
What if I stop the subscription?
The site carries on exactly as it is. The subscription buys publishing new collections, processing new photography and a quarterly look at where brides drop out — it is work, not permission to keep running.
Only bridal boutiques — does that mean less experience?
It means the opposite. A general studio has built one bridal site among forty. Everything I have built is this: the same catalogue that has to stay fast at a hundred gowns, the same photography problem, the same ending in a fitting rather than a cart.